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September 25, 2005

social networking


Call of the Wild

Inspired by the ability of the mobile phone to enhance polygamous activity through non-verbal, silent phone messaging, True Blue Love, a mobile phone social networking experience, is designed to explore the politics behind intimate phone-based relations.

Designed as a program for mobile phones, each participant enters into the program the characteristics of their ideal sexual mate, chosen from a series of preset selections (choose your animal mating habits from among hound, bird, ape, moose and pig and cross reference with your love metric for technocultural matchmaking!)

While the program is running, every time another phone comes within range, a love metric is calculated which is a representation of how close the incoming person matches the participant's ideal mate. If the match is close, the phone will emit a raucous mating call that will be unique to that participant. The concept behind the triggered mating calls is to attempt to undermine the silent technology of messaging and email with vocal communication that expresses the user's desires through a public broadcast, a broadcast that harks back to more primitive exchanges. The ridiculous sounds should function as social ice-breakers, and the unwilling couple may want to discuss what it is that they have in common that triggered the noise.

Posted by michelle at September 25, 2005 04:34 AM