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September 07, 2006

Preemptive Media's AIR


Launching September 14

"Allowing you to explore your neighborhood and urban environment for pollution and fossil fuel burning hotspots." :: The AIR project will launch on September 14, 2006 in Lower Manhattan at the AIR headquarters located in 125 Maiden Lane (map). Release party from 5-7pm!! The headquarters will be open daily from 12-7 pm from 9/15-21.

AIR is a public, social experiment in which people are invited to use Preemptive Media's portable air monitoring devices to explore their neighborhoods and urban environments for pollution and fossil fuel burning hotspots. Participants or "carriers" are able to see pollutant levels in their current locations, as well as simultaneously view measurements from the other AIR devices in the network. An on-board GPS unit and digital compass, combined with a database of known pollution sources such as power plants and heavy industries, allow carriers to see their distance from polluters and other AIR devices. In addition, the devices regularly transmit data to a central database allowing for real time data visualization on this website.

While AIR is designed to be a tool for individuals and groups to self identify pollution sources, it also serves as a platform to discuss energy politics and their impact on environment, health and social groups in specific regions.

Posted by jo at September 7, 2006 08:05 AM