Double Happiness Manufacturing is a project of Invisible Threads - a collaboration between Jeff Crouse and Stephanie Rothenberg. Certified as an ISO-9001 & 14001 manufacturer, Double Happiness produces fashionable jeans in a state-of-the-art telematic manufacturing factory in Second Life.
As Second Life becomes more populated, the price of virtual land increases, becoming the game’s idealized virtual commodity. In order to emphasize this relationship and the exchange of real world dollars for virtual assets, the SL sweatshop will follow the “indentured servant” model – SL citizens will work in the factory for a set amount of time and in turn be given virtual land in exchange for their service. Continue reading