Artwork Sensitive Rose by Martha GabrielArtwork Sensitive Rose by Martha Gabriel


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>>> about the work

SENSITIVE ROSE is an interactive compass rose formed by mobile tags (QRcodes) that map people's desires. The interactions happen via cell phones or mobile devices and the results can be seen in a large screen projection (or in computer screens at

The work intention is to "navigate" in the desires of the people, in a secret way, through a ciphered poetics of tags, which cannot be deciphered with naked eyes.

The interaction happens via mobile devices by scanning the QRcode on the right or accessing the URL The interactor must choose what he/she wants from life. After interacting, the effect can be seen in the Sensitive Rose ( The desire is mapped as a colored dot on the screen next to the tag related to it. The tag (QR code) is re-generate with the name of the interactor and his/her desire, codifying a text like: "Joe wants Love". Each desire is mapped in a different color, like red for love, white for peace, yellow for money, and so on. The tags are generated after each interaction and when the relevance of desires changes, the whole compass rose changes as well to represent it.

The mobile tags that map the desires form a compass rose using the metaphor of navigation. In this work, the navigation happens not in the geography but in the people's desires.

The codified way used to navigate the desires in the Sensitive Rose is related to the way our desires are communicated to others, most of the times unrevealed at first sight, needing to be deciphered as well.

Important note: In order to properly interact with the work it is necessary to use a mobile device with camera and a QRcode reader installed. To get instructions about how to get the QRcode reader, access

>>> about the author, Martha Gabriel

Artist participating of several international digital art exhibitions, as, US, 2005; Soundtoys, UK, 2004; FILE (Electronic Language International Festival), Brazil, in 2003, 2004 and 2005; Cinetico_Digital, Brazil, 2005, Ingenio 4000, Spain, 2005; prog:me, Brazil, 2005; SIGGRAPH Art Gallery 2006, FIAT Mostra Brazil at Biennial of Sao Paulo; Chain Reaction, Skopje; 7ART, Brasilia, among others.

Engineer, postgraduate in Marketing, postgraduate in Graphics Design and Master's Degree in Art. Pursuing the doctorate degree in Art at University of Sao Paulo.

Professor at the MBA and Digital Design courses and Coordinator at University Anhembi Morumbi. Director of technology at NMD – New Media Developers. Sao Paulo, Brazil.

Speaker at conferences like: 1998 – “Web Design & Development Boston”, US; from 2000 to 2003 – “WebdevShare”, Indiana University, US; 2004 - featured speaker at “CUMREC”, Texas, US; “HighEdWebDev” 2004 & 2005, RIT, New York, US; “Consciousness Reframed 2004 – Qi & Complexity”, Beijing, China; SIGGRAPH2005, Los Angeles, US; “Consciousness Reframed 8”, Plymouth, UK; SIGGRAPH 2006, Boston, US; CHI 2007 – Computer Human Interaction Conference, San Jose, US; ELO Conference 2008, US; Consciousness Reframed 2008, Viena; ISEA 2008, Singapore; Chain Reaction 2008, Skopje; HighEdWeb 2008, US; Campus Party Brazil 2009; SCANZ 2009, New Zealand.

Awards: “Institute of Engineering of Sao Paulo” Award, Brazil, 1985; 11 “Internet Best” Awards in Brazil, 1998 to 2005; “Best of Track Presentation – Content, Design & Strategies” Award at WebdevShare, Indiana University, US, 2003; “Best of Track Presentation – Technical” and “Best of Conference Presentation” Awards at HighEdWebDev, RIT, New York, US, 2004; “FIAT Show Brazil” Award/Selection at Biennial of Sao Paulo, Brazil, 2006; “Rumos Cybernetic Art 2006/2007”, Brazil, 2007; "Best of Track Presentation: Posters", US, 2008.

Reviewer of LEA, vol 14, 2006; Networked Book,, 2009.

Curator of Upgrade! Sao Paulo.

Personal website at / e-mail: martha at martha dot com dot br

>>> lots of thanks to for this spotlight

Sensitive Rose was comissioned by Nokia for Nokia Trends São Paulo 2008.